Philippine property giant SM Prime Holdings Inc. is set to expand its footprint in the premium residential sector, announcing plans to launch up to six upscale developments over the next five years.
This strategic move follows a record performance in 2024 and aims to capitalize on the growing demand for high-end living spaces in key urban centers.
The new premium residential line will target discerning buyers seeking exclusive and well-appointed homes.
While specific project details and locations are yet to be fully disclosed, SM Prime indicated potential sites in the thriving provinces of Cebu and Luzon, alongside further expansion within Metro Manila.
The first of these upscale projects is anticipated to be unveiled in the capital region during the third quarter of 2025.
This venture into the premium segment signifies SM Prime’s confidence in the long-term growth of the Philippine luxury real estate market.
The company’s established track record and extensive land bank position it favorably to cater to this evolving demand.
By introducing a dedicated upscale brand, SM Prime seeks to diversify its residential portfolio and capture a larger share of the higher-value market segment, further solidifying its position as one of the country’s leading property developers.
The move is also seen as a response to increasing consumer sophistication and a preference for quality and exclusivity in homeownership.
Property News Philippines
